Because data shows that a surprising number of businesses still don't have a website. Surveys from October 2016 found that nearly half of small businesses don't have a website, and it's not just home-based freelancers. Specifically, a Capital One survey of 400 small businesses – its Fall 2016 Small Business Barometer survey – found that only 56% had a business website. And only 53% of them were optimized for mobile. In other words, less than 30% of companies surveyed had a mobile-optimized website.
Moreover, there is a fair argument that websites are no longer as effective in the local market. Technology and cost are certainly no longer barriers given the availability of subscription options for even the most unsophisticated users and nifty DIY platforms jewelry retouching service for those who don't want to hire a freelancer or agency. Instead, the challenge is that websites must compete for relevance in a market with many other media platforms – social media sites, directories and review sites – which are often seen as face proxies. of the franchise.
Today, social media dominates the attention of SMEs, revealed a survey conducted by the Local Search Association (my employer). Nearly 43% of SMEs surveyed said it would be the medium of choice if they could only select one form of online marketing to use. It was the top pick by far, with SEO ranking second at 25.6%. This preference explains why social media pages such as Facebook pages are increasingly being used as the main “landing page” for the public. Other “proxy” homepages include directory listings sophisticated enough to contain virtually all key information customers seek.