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Md Mostakim Hossain
Jul 16, 2022
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Homepage Articles Marketing PPC Analytics: 3 Key Performance Indicators for Your Internet Marketing PPC Analytics: 3 Key Performance Indicators for Your Internet Marketing Posted: 2020-12-10 Without proper analysis, 97% of inbound marketing campaigns fail. Do I have your attention? I should. This shocking statistic comes from data from Hubspot's 2014-2015 State of Arrivals Report. Reversed, this means that without proper analysis, your internet marketing only has a 3% chance of success. But what are “ good ” analyses? In PPC advertising, there are a menagerie of metrics you could track. Between impressions, Quality Score, click-through rate, time on page, conversion rate, ad rank, and the hundreds of other possible metrics you might look at, PPC analytics can be both intimidating and overwhelming. The question is, which metrics should you pay the most attention to? What you follow is what you get Before I explain each of hair masking service these metrics in detail, I want to introduce a principle that applies to all aspects of business: your business will produce more of what you measure. Or, to put it more simply, "What you follow is what you get." Advertising Continue reading below This becomes especially important in PPC advertising, where you pay for every click, and there's an opportunity cost associated with every lead: you can't afford to spend your time optimizing for bad metrics. For example, in 1990, The New Yorker reported the infamous story of a Soviet nail factory. The government rewarded the managers who produced the most kilograms of nails, so the factory started producing a small number of large, heavy nails. The Soviets soon realized what was happening and "solved" the problem by rewarding the number of nails produced instead. Guess what happened? The factory began to manufacture millions of needle-shaped nails. As sneaky as it sounds, the factory managers in this story did their best to meet performance standards. The problem was not a lack of motivation. The problem was that what was measured (pounds and number of nails) did not accurately reflect what the government really wanted: an adequate supply of high-quality building materials.
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Md Mostakim Hossain

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